Tag Archives: social media strategy

Take the fear out of social media – here’s how

I’m going to share this with you because it is just brilliant.

In the past almost 2 years of running Social Ideas, I have encountered so many small business owners, hobbiests and wannabe bloggers who are interested in the social media world and how it can help them with their business/personal brand. I’ve spent hours sitting with friends and family, taking them through social media basics, helping them develop social media strategies for their needs and guiding them through it all, out of the goodness of my heart. Although Social Ideas is doing very well with its’ focused and exclusive offering, there is still a constant need for this kind of DIY crash-course.

Because the social media world is so heavily visual, there is also a need for some basic design skills for creating correct profile pictures, cover photos, update photos etc., otherwise the social media platforms that you have so carefully created, look like poo. Nobody wants to follow a poo-looking brand. Fact.

So here is Social Sessions (I’m so excited, I can’t sit still):

Social Sessions Image

I’ve partnered with the most genius designer/art director that I know – Zoe Saayman from Zoe Inc – and we’re going to run SA’s first crash-course workshops in social media and digital design!

It’s a two-day workshop, run on 17 and 18 October. It’s two days of social media basics, social media strategy, digital design, web banners and writing for the internet. All skills that are essential today.

Have a look at our website (you can just ogle at its’ beauty if you want) and see if it is something for you. If you know someone who is interested, I’d LOVE for you to pass on the info. Bookings are done via the website and close on 7 October, so do it now! It’s not the usual corporate conference kind of workshop, it is fun, funky and VIP-style.

Label it as “shameless self-promotion”, I don’t care, it’s my blog and I believe passionately in this 🙂

Thanks for the support – I really hope to see some readers at our workshop.

Today I learnt…this sh!t is real!

Today I learnt about real life. For 27 years I thought I was there, but I was somewhere else…somewhere easier and breezier. Somewhere with a pretty mask to cover the underlying struggle for something more, something better, something more meaningful. Well, after all this time I have found that something that I didn’t even know that I was looking for. I found my freedom and my untainted happiness. And it’s freaking scary!

You’re sitting there thinking “I’m not sure what this woman is on about, but sounds vaguely familiar”, aren’t you?

I remember sitting in meetings in my previous soul-destroying corporate job and doodling a sketch of a flower, always the same sketch, and imagining that I was somewhere else, doing something else that is meaningful to me.

Well now I am somewhere else, doing something else that is meaningful to me.

Meet ‘Social Ideas’:

social ideas on Facebook

I don’t want this to be a business punt on my blog, but rather a reflection on the risk I’m taking and reminding myself why I’m doing it. It is very, very real. Everything is a lot more difficult when you don’t have an IT department to fix something for you, or Accounts to advise you on anything, or even a printer. I’ve been learning a lot since I started working for myself – far more than the permanent corporate lifestyle could ever give me.

I know that I have a passion and I know that this passion can help others, so I do believe that I can make this work.

My message to you, though, is:

Life’s too short for ‘just okay’.

There is no reason to be miserable 5 days out of 7 every week. Find your passion and take that risk!

Oh yes, and follow Social Ideas on Twitter and Facebook, if that’s what you’re into 🙂 Please also keep me in mind when anyone mentions social media work – it will be greatly appreciated (businesses or individuals – I’m here to help and advise) – I couldn’t resist 😉

Dear Brands on Twitter

Dear Brands on Twitter,

I am writing you this letter, because I think that you need some guidance on how to behave online in a social space.

It is not a forum for you to punt your products and ignore the social community that supports you.

If you are on Twitter, you are welcoming conversation. If that happens to be about a complaint or a vent, deal with it like a real person. If you do something great, I will compliment you openly too. Don’t hide behind your name – we see through that.

I know that there is a human behind those tweets, so how about a bit of a personality? Brands can have a personality, believe it or not, work on it. Add it to your social media policy.

I am not automatically your friend because I follow you. I am not going to answer your general tweet of “So how is everyone’s Friday?”. I follow you for useful information, or the hopes of it. Provide that to me, please.

There are some brands out there getting it right, but very few. I think you all need to re-assess your strategy – do you have one?

Kind regards,

Twitter User