Tag Archives: entrepreneur

Help you help yourself – an entrepreneurial lesson

Once upon a time I blogged about how awesome it is to be an entrepreneur and also the challenges I face on a daily basis. I promised to share some of these with you, but I have failed taken my time to get to it (it is a swear word in the entrepreneurial world to use the “f” word – you don’t fail, you just change direction).

Well, dear readers, here is the deal right now. This is me:

http://www.mythicrhythm.com/wordpress/wp-content/uploads/2012/02/FrazzledCat.jpg

I know it is hard to tell, but if you look closely you will see it. I did this to myself.

I am an accountant, bookkeeper, secretary, copywriter, web designer, graphic designer, social media strategist, social media community manager, web developer, marketing strategist, business owner, freelancer, advertiser, media agency, relationship manager, account manager, business analyst, salesman, missing aunt and birthday-forgetting friend.

A friend asked me recently what the most difficult part of being an entrepreneur is and this is my answer: ‘Coming to terms with the fact that you can’t do everything yourself’. When it is your own business and your passion, it is so difficult to hand over responsibility of any part of it to someone else. You don’t think that they can care about it as much as you do. You don’t trust other people with your “child”.

So here’s the first lesson at entrepreneur school: “You can’t do everything yourself”. Find trusted partners and suppliers and build those relationships. That way, you can feel comfortable to hand over what others are capable of doing for you. It seems expensive at first, and when you’re starting out you really don’t have the money to outsource anything. The key is to understand what you can outsource, exactly what it costs, trust your supplier and build it into your costs to your client.

I’m by no means there yet, but at least I’ve learnt this lesson and am taking steps to get there.

*Cue: Someone buy me a freaking drink.

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Outside of the Corporate Cocoon – what it’s like

Having been in the corporate world and then ventured out on my own, people always ask me what it’s like on “the other side of the fence”. I like to think of it more like “outside of the corporate cocoon”.

I do miss my stable corporate salary from time to time, and perhaps the free stationery and year-end parties. Yes, I miss those things.

I don’t miss the political BS, the STATIC salary, having to put my bum in the same seat every day and all day (regardless of whether or not my bum on the seat was creating productivity), power-hungry execs, having to “put in leave” and have my decisions approved.

I guess that I am just not cut out for that kind of lifestyle and there is some sort of fire inside me that makes me reject it so deeply. I struggled for a long time to figure out what that fire was and why I can’t just be happy with my bum in that seat, and I now know that that fire is entrepreneurship. Some of us have it and it is an exciting quality to explore.

I went to a Google for Entrepreneurs event recently where one of the key speakers, Enzo Kumahor, said “If you’re an entrepreneur, you just know.” There is a lot to do with gut feel and “just knowing” where you should be going. It was fantastic to have someone corroborate thoughts that I have had that I thought nobody else understood.

Stop using can't

Entrepreneurship allows me to grow in which ever direction I choose, make my own decisions and act on them immediately. The opportunities are endless and the thought that I can do anything I want (if I want to) provides breathing space that the corporate cocoon cannot. I no longer have a “role”. I hate that word. I have a purpose. Defined by me.

I’ll write more about my experience along the way. At least you’ll get an honest account here of the highs and lows and I hope that I inspire you to think about where you are right now and if it works for you. We are the only people who can change things for ourselves.


Frazzle Bedazzled

Here is my current situation:

It’s 9pm and I’ve moved from my desk to my couch, laptop still attached. The TV is on in the background and I still have a good few hours of work to do. I have no wine. I’ve had a really long day and I’m tired. My To-Do list seems to have fertiliser in its’ shoes.

But you know what? I’ve never been happier.

It’s been a long time since I’ve had this feeling of pure creativity energy. Anything is possible and there is no string on my kite.

I don’t care that I don’t have my old fat corporate salary anymore. I don’t care that I live from month to month. I don’t care that my financial stability has become more of a laugh than a certainty. Laughing is good for the soul.

Anything is possible and the world is still my oyster. I will make what I want out of it. I am no longer tied down by the corporate ball and chain. My clients are amazing. Big potential opportunities loom so close I can smell it. I help people every day. I gym outside of peak hours. I sleep late on a Monday morning because I can.

I have never been happier with a life decision.

If you are not happy in your job, change it!

It’s not worth your soul. Get it back.


Today I learnt…this sh!t is real!

Today I learnt about real life. For 27 years I thought I was there, but I was somewhere else…somewhere easier and breezier. Somewhere with a pretty mask to cover the underlying struggle for something more, something better, something more meaningful. Well, after all this time I have found that something that I didn’t even know that I was looking for. I found my freedom and my untainted happiness. And it’s freaking scary!

You’re sitting there thinking “I’m not sure what this woman is on about, but sounds vaguely familiar”, aren’t you?

I remember sitting in meetings in my previous soul-destroying corporate job and doodling a sketch of a flower, always the same sketch, and imagining that I was somewhere else, doing something else that is meaningful to me.

Well now I am somewhere else, doing something else that is meaningful to me.

Meet ‘Social Ideas’:

social ideas on Facebook

I don’t want this to be a business punt on my blog, but rather a reflection on the risk I’m taking and reminding myself why I’m doing it. It is very, very real. Everything is a lot more difficult when you don’t have an IT department to fix something for you, or Accounts to advise you on anything, or even a printer. I’ve been learning a lot since I started working for myself – far more than the permanent corporate lifestyle could ever give me.

I know that I have a passion and I know that this passion can help others, so I do believe that I can make this work.

My message to you, though, is:

Life’s too short for ‘just okay’.

There is no reason to be miserable 5 days out of 7 every week. Find your passion and take that risk!

Oh yes, and follow Social Ideas on Twitter and Facebook, if that’s what you’re into 🙂 Please also keep me in mind when anyone mentions social media work – it will be greatly appreciated (businesses or individuals – I’m here to help and advise) – I couldn’t resist 😉